CLINTON — Family Video is joining together with two other organizations to once again support life-saving lymphoma research.
Family Video is partnering with the University of Chicago Medicine and the Lymphoma Research Foundation to support research and patient education programs through the Round it Up for Lymphoma campaign. The campaign will launch March 9 in Family Video Stores nationwide. Round it Up for Lymphoma has raised over $6.8 million in the past six years to directly contribute to finding a cure for the disease.
The Lymphoma Research Foundation is the nation’s largest non-profit organization devoted to funding innovative lymphoma research and providing people who have lymphoma and healthcare professionals with up-to-date education about this type of cancer. The Lymphoma Research Foundation’s mission is to eradicate lymphoma and serve those affected by the disease.
The Foundation invests millions of dollars every year to combat lymphoma and assist those whose lives have been affected by a lymphoma diagnosis. The Lymphoma Research Foundation is dedicated to identifying a cure through an aggressively funded research program. The Lymphoma Research Foundation is dedicated to helping members of the lymphoma community by providing comprehensive, disease-specific programs and services.
The University of Chicago Medicine, with the support received from the Round it Up for Lymphoma campaign, opened the Hoogland Lymphoma Biobank in 2013. The biobank gives researchers access to a library of biological samples from lymphoma patients to better study this complex family of cancers. More than 1,000 patients have been enrolled since the biobank was established, enabling targeted lymphoma research in critical areas such as immunotherapy, which can harness the body’s immune system to fight cancer.
One-hundred percent of customer donations are used to investigate life-saving research. All promotional and administrative expenses associated with the campaign are underwritten by Family Video. The Lymphoma Research Foundation and University of Chicago Medicine are named as beneficiaries of the funds generated from the two-week campaign.
Customers from March 9 to March 26 are asked to round up their transactions to the nearest dollar as part of the program. Advancements in research and treatment have been made possible by the efforts of customers and employees of Family Video, Marco’s Pizza and Stay Fit 24.
Fourteen new lymphoma treatment drugs and 63 research grants have been approved since the inception of the Round It Up campaign in 2011, according to the Lymphoma Research Foundation.
“Contributions made to the Family Video Round it Up for Lymphoma campaign are extremely valuable and deeply appreciated,” Lymphoma Research Foundation Chief Executive Officer Meghan Gutierrez said in a release. “Our focus is on providing the most hope to as many patients, families and caregivers as possible. And with the partnership of Family Video, we are able to do just that.”
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“At a time when Amazon, Apple and Comcast rule the movie rental business, Keith Hoogland is quick to point out that renting videos the old-fashioned way — at an actual video store — is not out of style.”
“The Salvation Army Boys & Girls Clubs of Davidson County and Marco’s Pizza will work together to enhance youth development and recognition of youth success within Lexington and Thomasville.”
“Family Video is joining together with two other organizations to once again support life-saving lymphoma research.”
Family Video, the suburban Chicago-based video rental chain that outlasted Blockbuster, VHS tapes and the “be kind, rewind” mantra, is closing its stores and calling it quits after 42 years.
“Your shelves were always full, my sweet, fallen friend. Your DVDs, your Blu-Rays, your television boxes sets, which for some reason I had to rent disc by disc instead of just the whole season at once, which was irritating as all hell, but that’s ok now. I forgive you.”
Family Video went out of business. All its brick-and-mortar stores closed. But the brand is still alive — ironically in the digital world that helped usher in the company’s demise.
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His leadership qualities have allowed him to take a small video store, build it into a massive video rental chain and then successfully transition into a real estate conglomerate with multiple operating subsidiaries. He is fantastic at change management.