How does a business say farewell? Family Video is showing us how: with grace, humanity, and gratitude. On January 5, Family Video went out of business. All its brick-and-mortar stores closed. But the brand is still alive — ironically in the digital world that helped usher in the company’s demise.
Family Video’s corporate Facebook page is something to behold. On Facebook, Family Video continues to share tributes from customers and ex-employees saying farewell. Keeping the digital lights on and letting letting the Family video community comment openly on social media is a branding masterstroke. Here are some sample posts:
Common themes emerge:
But all those advantages that made Family Video special were doomed by the Covid-19 pandemic. Going to the video store and being with other people became, well, outright dangerous in 2020. And Family Video never recovered.
The Family Video Facebook also continues to share content such as movie-related posts and crowdsourced memes, cartoons, and even some humor that pokes fun at its own demise.
The brand is consistent, too: on socials such as Instagram and Twitter, Family Video cross-promotes customer stories and comments itself actively with the same grace and sense of humor:
And I’m going to guess that selling Family Video merchandise will perpetuate a retro vibe with the cool kids:
The Family Video business is dead. Long live the Family Video brand.
Introduction of new chain unites fresh food, at-home movie rentals, revives concept of movie night
Toledo-based Marco’s is stepping into the competition for Minnesota entrepreneurs with an offering positioned between delivery-focused pizza chains and neighborhood boutiques.
“At a time when Amazon, Apple and Comcast rule the movie rental business, Keith Hoogland is quick to point out that renting videos the old-fashioned way — at an actual video store — is not out of style.”
“The Salvation Army Boys & Girls Clubs of Davidson County and Marco’s Pizza will work together to enhance youth development and recognition of youth success within Lexington and Thomasville.”
“Family Video is joining together with two other organizations to once again support life-saving lymphoma research.”
Family Video, the suburban Chicago-based video rental chain that outlasted Blockbuster, VHS tapes and the “be kind, rewind” mantra, is closing its stores and calling it quits after 42 years.
“Your shelves were always full, my sweet, fallen friend. Your DVDs, your Blu-Rays, your television boxes sets, which for some reason I had to rent disc by disc instead of just the whole season at once, which was irritating as all hell, but that’s ok now. I forgive you.”
Family Video went out of business. All its brick-and-mortar stores closed. But the brand is still alive — ironically in the digital world that helped usher in the company’s demise.
Marco's Pizza's largest franchisee has added a location in New Berlin's busiest district.
Marco’s Pizza, the pizza chain known for its Pizza Bowls, is bringing their newest Kansas City metro location to Blue Springs.
Highland Ventures is opening up a 25,000 square foot office in Nashville, TN. Highland Ventures' former corporate office was in Glenview, IL.
Glenview, IL - Keith Hoogland, President and CEO of Highland Ventures announced the sale of Family Vet Group to Heartland Veterinary Partners. Family Vet Group, founded in 2019, provides full-scale general veterinary services in major metropolitan areas in Florida, Texas, Tennessee, North Carolina and Indiana.
His leadership qualities have allowed him to take a small video store, build it into a massive video rental chain and then successfully transition into a real estate conglomerate with multiple operating subsidiaries. He is fantastic at change management.
The 53,107 square-foot boutique office building in downtown Charleston, South Carolina, was purchased by Highland Ventures for $16.75 million.
We love the brand and have a really good partner in Marco's Pizza. We’re thrilled about the future and have complete confidence that we can reach 300 stores in the next five years.