Family Video: Round It Up for Lymphoma Raises Over $5.8 MILLION for Cancer Research

Glenview, IL: APRIL 2016 – For five years, Highland Ventures, through its brands (Family Video, Marco’s Pizza, StayFit 24, Digital Doc) has raised over $5.8 million to support the Lymphoma Research Foundation (LRF) and the Lymphoma Biobank at the University of Chicago Medicine Comprehensive Cancer Center.

For three weeks, from March 11-27, customers were asked to round up their transactions to the nearest dollar. 100% of donations collected help fund vital lymphoma research. Advancements in research and treatment have been made possible by the efforts of dedicated customers and employees of Family Video, Marco’s Pizza, Stay Fit 24 & Digital Doc. Since the inception of the Round it Up campaign in 2011, 14 new lymphoma treatment drugs and 63 research grants have been approved, according to LRF.

Stories of hope from customers and employees impacted by lymphoma continue drove the campaign forward. Grassroots events and activities at each location built support for the campaign in the communities they serve.

Family Video President Keith Hoogland noted, “We are incredibly grateful to our customers, who have once again shown their generosity for this important cause. Continued support of the Lymphoma Biobank and the Lymphoma Research Foundation will truly make a difference in the fight against this disease – a difference made possible by the people who come into our stores.”

“Year after year, Family Video continues to demonstrate an incredible commitment to raising funds and awareness for lymphoma,” added Meghan Gutierrez, Chief Executive Officer of the Lymphoma Research Foundation. “The funds raised by Family Video and their generous patrons support the Lymphoma Research’s Foundation’s mission to eradicate lymphoma and serve those touched by this disease, and promise to bring us one step closer to a cure for this blood cancer.”

About Highland Ventures, LTD. –
Highland Ventures, LTD. Is the parent company of Family Video, Hoogland Foods (dba Marco’s Pizza), Stay Fit 24, Digital Doc and Legacy Commercial Properties. Highland Ventures operates over 920 retail locations across the United States and Canada. It has developed more than 650 retail strip centers under their commercial properties division, with tenants ranging from Fortune 500 companies to local community retailers.

About The University of Chicago Medicine’s Lymphoma Program –
The University of Chicago Medicine Comprehensive Cancer Center has been at the forefront of cancer care and discovery for more than 50 years. Many of the roots of chemotherapy, hormonal therapy, gene therapy, and bone marrow transplantation can be traced back to the Cancer Center. More than 210 physician scientists are conducting basic, clinical and translational research to study cancer from all angles, enabling the incorporation of personalized medicine into routine care. Established through the generous funds of the Round It Up for Lymphoma campaign, a Lymphoma Biobank was established in 2013. Since then, the biobank has enrolled over 500 patients into the program and received over 400 blood and tissue samples for testing.

About the Lymphoma Research Foundation –
The Lymphoma Research Foundation (LRF) is the nation’s largest non-profit organization devoted to funding innovative research and serving the lymphoma community through a comprehensive series of education programs, outreach initiatives and patient services. To date, LRF has awarded more than $55 million in lymphoma-specific research.