Family Video: Round It Up for Lymphoma Raises Over $8.5 MILLION for Cancer Research

Glenview, IL – March 2018 – For the past seven years, Highland Ventures, Ltd., through its family of brands, has raised over $7.8 million in support of lymphoma cancer research. They will continue their partnership with Lymphoma Research Foundation (LRF) and the Lymphoma Biobank at the University of Chicago Medicine for this year’s Round It Up For Lymphoma fundraising campaign. 

For three weeks, from March 8-24, customers are asked to round up their transactions to the nearest dollar. All donations collected help fund vital lymphoma research. Advancements in research and treatment have been made possible by the efforts of dedicated customers and employees of Family Video, Marco’s Pizza, and Stay Fit 24. Since the inception of the Round It Up campaign in 2011, LRF has funded 75 research grants and 24 news drugs have been approved by the FDA to treat lymphoma, according to the Lymphoma Research Foundation. 

“Lymphoma has struck the lives of far too many families, including many of those in the Highland Ventures, Ltd family. We are dedicated to continuing our support of the incredible research at the Biobank and excited to help advance the mission of LRF,” said Keith Hoogland, President of Highland Ventures, Ltd. “Together, our entire organization and our friends and customers around the nation make this a winning effort every year. It’s amazing the power that comes from a united front and we’re ready to do it again with them this March.” 

Stories of hope from customers and employees impacted by lymphoma continue to drive the campaign forward year after year. Grassroots events and activities at each location build support for the campaign in the communities they serve. To participate, donate online at or visit any participating Family Video, Marco’s Pizza, or StayFit24 locations. 

About Highland Ventures, LTD. – Highland Ventures, LTD. is the parent company of Family Video, Hoogland Foods (dba Marco’s Pizza), StayFit24 , Highland Pure Water and Ice, and Legacy Commercial Properties. Highland Ventures operates over 750 retail locations across the United States and Canada. It has developed more than 650 retail strip centers under their commercial properties division, with tenants ranging from Fortune 500 companies to local community retailers. 

About The University of Chicago Medicine’s Lymphoma Program – The University of Chicago Medicine has been at the forefront of cancer care and discovery for more than 50 years. Many of the roots of chemotherapy, hormonal therapy, gene therapy, and bone marrow transplantation can be traced back to the Comprehensive Cancer Center.